What does Mary Kay have over Avon?
I’m a Mary Kay Beauty Consultant.
I’ll be straight up with you!
But I’m also an engineer.
So I take the scientific approach to things very seriously.
I decided to run a short social media survey to see what people were saying about Mary Kay and Avon.
Why would this interest me?
Better question – Why should it interest you?
Well it’s part of what marketers call competitive analysis.
For those who are looking for a product that both Mary Kay and Avon carry
then it’s good if you do your research first.
For those who are looking at these two companies as a business opportunity
You should be doing even more research.
It’s one thing to buy a product, hate it and never buy again.
It’s a completely different thing to invest in a business.
When I say invest I mean – no matter business you’re getting into
THERE WILL BE AN INVESTMENT
Whether it’s $100 or $2000
You must invest something!
AVON as compared to Mary Kay
So let’s talk AVON first!
So if you went to google and did a quick search on Avon,
you’ll probably find their company website and immediately asked to buy something.
The same may happen with Mary Kay.
But here’s something that I heard very few people do.
They often always forget to look at the “non-company” websites that have AVON information.
What I like to call the “un-biased” sites.
If you were to look for example Wikipedia’s entry for AVON
You’d actually find that AVON is a publicly traded company!
Something that Mary Kay has stayed away from for many years. (who’s to say if they won’t change)
For now Mary Kay is still a privately held company.
For those who know a little bit about finance, economics, and business in general
you know that once a company goes public, their objectives change.
Specifically PROFIT is the driving factor.
Now this doesn’t have to be such a bad thing, but for some people they don’t want that kind of pressure.
Which is why in AVON there are much tighter quotas for the representative to stay active.
But as one of the longest (founded in 1886) standing companies founded for women to own a business it has done well historically, up until a few years ago.
It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives.
In the last few years, however, AVON has seen a lot of bad press but nothing that other companies included Mary Kay hasn’t faced before.
Globally AVON is facing some challenges and stock prices aren’t increasing. So there is definite pressure from investors.
Needless to say in the US Avon still seems to carry a great brand.
My survey comparing the two companies specifically yielding an overwhelming response of favoring Mary Kay to AVON skin care!
What makes Mary Kay different to AVON
In a nutshell you can say Mary Kay has focused its market. (you’ve probably seen a lot of talk about being focused on this blog)
When I asked the question Mary Kay vs AVON I never asked about make up or lipsticks, or skin care or even the company.
I just put the question out there.
Nearly every response however came back with a comment about the Skin Care.
What that told me was that Mary Kay’s brand is in skin care!
AVON doesn’t seem to have a core competency.
Mary Kay has carved a huge brand and its own market in Skin Care.
Everything else is secondary.
What I have also found with Mary Kay is that it isn’t for everyone.
That’s because not everyone cares about skin care.
I remember when I was first introduced to it in college I didn’t think Skin care was for me.
I was young!
My skin looked great!
What did I need skin care for?
If I had been introduced to Avon at that time maybe I’d be an AVON rep today.
But history being what it is Mary Kay is it for me!
But there is something we can learn and take a bit from with these two companies.
One thing in my research that struck me was that they both sacrificed being on PETA’s list of companies that do not test on animals because of their business relations with China.
Although Mary Kay has publicly stated that it does not and continues not to test on animals for all products not for the Chinese market!
They both diversified their business portfolio into other products
….. Mary Kay seems to have gone Deep with their Skin Care making them a household name for Skin Care.
….. whereas AVON seemed to go wide of product diversity!
Personally I know people who didn’t know Mary Kay had a make up line!
And I know people who equally didn’t know AVON has a skin care line!
My favorite difference between Mary Kay and AVON is that Mary Kay is and continues to be a privately held company.
It’s not that I’m not into the stock market.
But I don’t want to create a business around a company who’s only objective is profit to make the stock prices look good!
Please share your comments.
I’d love to hear what you have to say about Mary Kay vs AVON
Online Marketer, Network Marketer and Mom
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