The Secrets Behind Attractive Advertising

Recently I was scrolling through a real estate website and for the first time I actually observed the ads on the page.
That’s probably because they MOVED them and placed between the listings. I thought to myself – I’ve never seen ads here before.
If you haven’t noticed the same thing happens on your Facebook news feed.
We are living in an online age where our eyes have grown so accustomed to ads we even know where they are going to be placed.
So we often have the tendency to gloss over those areas of the website and we never see the ad!
So I was thinking that the people who placed those ads at the side just wasted a ton of money!!!!!
Well in your business you need to recognize that your audiences are probably doing the same thing.
They gloss over ads and rarely see them, so how do YOU ensure that your ad gets noticed.
Well I’ve been using Facebook to do my advertising and in case you didn’t know Facebook sovles at least two of the problems you may face in your advertising efforts.
Well one of the first rules is to remember the purpose of your advertisement.
Facebook helps you with this in terms of identifying the objective of your ad.
Is it to generate leads?
To get website views?
Clicks to a page?
Promoting Events?
You name it they have it.
The coaches from Elite Marketing Pro have provided tons on training on Facebook Advertising.
My opinion on any advertising is this —-
Now obviously this only applies to those businesses that are interested in getting to know their customers directly.
But I’ve actually seen larger companies practice this principle for the same purpose of capturing their customers’ information.
In today’s online world you need to know who are the people you want to sell to.
Even if your purpose is to drive people to a website, you should know who is coming to your website.
Capture pages are very important. Attraction Marketing Formula Bootcamp talks all about this.
So enter your name and email in the box at the top right of this page to get your boot camp on Attraction Marketing.
So onto the structure of your ad.
You already know

Rule #1 – The Purpose of your Advertising is to capture information

NOT SELL them on your business.

Because no one likes to be sold anyway! Once you understand this fundamental concept the next few steps are easy.
The framework of your ad is made up of three parts

1) A sorting headline

Your headline needs to grab the people who are interested in what you’re about – example ” Hey Mary Kay Independent Beauty Consultants!!!!”
Or Hey Struggling Network Marketer
or Hey Struggling Business Owner.
Your obective with your headline is to call out your audience.
Don’t be as cheesy as I was in these examples. But you get my drift right?

2)  Expose the huge problem/pain

Everyone has problems and business owners are no different. example –
“Are you getting trouble recruiting?”
Are you losing money on advertising?
Do know the ROI of your advertising?
Tired of seeing the scale over 200 lbs?
All these speak to prolems that people will have.
In your advertising you want to reveal the BAHP – Big Ass Hairy Problem!! (yes I cursed)

3) Offer the Solution

the next step is simple. Let them know YOU hold the KEY to the Solution their looking for.
Again remember your purpose is to get them to ACT – so you will need some kind of follow up.
But the framework will always be the same
Grab their attention
Identify the problem
Reveal a solution that YOU have.
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Want to learn more about Facebook Advertising?  Click Here
Have a great day!
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Hilary De Freitas
Online Marketer, Operational Nerd and Mom
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Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

    4 replies to "The Secrets Behind Attractive Advertising"

    • Heidi

      Love these three simple steps. Often I think we try to complicate things and get away from the basics. Thanks for the reminder to keep ads simple and directed.

    • Allison

      i like this simple breakdown. I often struggle with headlines. Next time I’ll ask myself these questions while narrowing it down.

    • Ruthanne

      What a great way to help others solve problems. Thanks so much for sharing! 🙂

    • […] when we talked about Advertising and what are the three things your ad should […]

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