Mary Kay‘s DMO or IPA

We’ve been talking a lot about why a Daily Mode of Operation is so important.
And what online marketers should be doing every day as their DMO.
As a Mary Kay Consultant there are some activities as well that you need to be aware will help you grow your business.
In Mary Kay a DMO is called the Income Producing Activities (IPA)
I recommend using a combination of the online marketing daily activitices as well as these that I will describe for you.

What’s Mary Kay

Just in case you didn’t know Mary Kay is a Skin Care and Make Up Network Marketing business.
So before you think you need any extra skills to do this I’m here to tell you —- YES you do!
I’m not going to tell you ANYONE can do this!
Because EVERYONE can’t do this.
Just like any other business you WILL need to learn a few new things.
Just like any other profession you will have what I like to call orientation. 
You should also give yourself a probation period, but unlike companies that give 4 to 6 month probation periods,
I recommend a year. Yes ONE YEAR probation period.
And that’s a year of consistently proving yourself.
Remember when you’re new to a job and you’re on probation you’re doing everything and anything to “please” the boss.
Well now you’re your own boss. So what are you doing to please you.
Are you “going to work” every day in your business or are you slacking off?
Most times you start a business as a side project, something that you’re building to be able to maybe leave your job, or just get to an income goal.
Well for Mary Kay there are nine things that they recommend.
I’ll try and break these down for you and show you how you can actually use some online marketing to maximize your time.

Income Producing Activities for Mary Kay Beauty Consultants


  1. Conduct one Mary Kay skin care class or collection preview
  2. Host two facials or “on-the-go” appointments
  3. Get 2 new bookings
  4. $100 retail sales in customer service, web site or brochure sales
  5. 1 marketing CD follow up with Questionnaire completed (I’ll explain more)
  6. 1 Team- building interview
  7. 1 guest at your unit meeting who stays for the marketing presentation
  8. 7 new names and numbers (aka Leads)
  9. 1 new team member

So you’re probably saying to yourself
“Hilary, that’s a lot of work to be a Mary Kay Beauty Consultant”
Well it is.
Dare I say it was.
I don’t know about you but time is slipping away.
Everyday I have my family to see about, my other businesses, my personal development……
So where do you find time to fit in a skin care class that can take almost 3 hours of your time?
Facials about the same depending on what you’re doing.
Conducting interviews.
It’s not that you’re NOT going to be doing these things,
It’s just that I’ve found a way to work smarter.
I know I don’t have a lot of time for skin care classes,
So a great way is to video tape yourself doing one – yes do one, or two, or three.
Record yourself doing the class. (get the permission of your guests).
Another way is to do a power point presentation of the skin care class and just provide the information.
Now that can be a little boring (I learned that the hard way)
It’s far better to record an actual skin care class!!!
Now guess what you’re going to do with that recording?
You’re going to put it on YouTube, your blog, your facebook page.
You realize that by you recording this ONE skin Care class – you can be virtually hosting skin care classes every time someone watches your video!!!
Now that’s just #1.
We’re going to get into greater detail of how you can execute these 9 Income Producing Activities using the internet.
Now if you’re a shy person. This is a great way to start – I was there and wished when I started I knew how to use the internet for my business.
and there’s a but
You still need to LEARN how to talk to people.
So as you go along you’ll learn and grow.
 Got Questions about the Mary Kay busines?
Interested in starting your own Mary Kay Business?
Think you have what it takes?
Join me 

Have a great day!
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Hilary De Freitas
Online Marketer, Operational Nerd and Mom
Need advice on how to Market online? Subscribe to my list. I share marketing ideas for online and network marketers almost everyday.
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My goal here is to help you learn how to market and build a successful business online.


Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

    6 replies to "Mary Kay's DMO or IPA"

    • Holly Jahangiri

      I don’t own a home business, but this is the third time today I’ve had a nudge from the universe to do a video, including the first one that offered a fantastic prize to one lucky video maker.
      I’m an introvert. Prize or no, I kind of don’t wanna. But when every third blog post I read talks about how I need to make a video, I’m thinking about it.

      • Hilary

        Holly – I think it’s time. I wasn’t a video person either – you can probably tell from my first video I did last year. But once you do it a few times, it’s like talking to a friend. (P.S I’m still not a video person, but I do it when I need to 🙂 )

    • Elizabeth Sutherland

      I love Mary K products & I LOVE the PINK Caddy 🙂 Every now and again I will see one somewhere and think how awesome of an achievement. You are right, having an online business is really requires some discipline. Maybe ONE day, I will get the courage to take that first step 🙂 Great post and I like how you gave us an insight to what it really takes!

      • Hilary

        Hi Elizabeth, so glad you liked the post. Sometimes we aren’t really given a clear direction to what it takes in business. Just this evening I was speaking to my brother about that. He said he’s only now realizing what it takes to start a business and he said it’s scary. You are right. You do need courage. But once you make the decision somehow the courage just comes. So don’t worry, when the time is right for you you’ll know.

    • Barbara

      Hey Hilary,
      Thanks for the great tips here. It’s good to set high goals toward producing income and the youtube videos are a great way to reach more folks over and over without having to be everywhere in person. 🙂

      • Hilary

        Hey Barbara, glad to share these tips. They’ve helped me so much in my own business, I know they can bring value to others.

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