3 Ways to Boost your Videos on Facebook

Do you want to know how you can get 900 views on a video posted to Facebook?
Every now and then Facebook sends out these training emails to people who are actively on Facebook for Business.
Now I’ve said before I was “born” on Facebook.
I consider myself an “expert” in Facebook.
Until I started my online marketing business.
Then I realized I knew NOTHING about Facebook!
Facebook for Business is a little different and at the same time it’s the same.
Here me out for a minute!
Remember the Facebook Rules I shared the other day!
Well put it this way, even if you’re in business on Facebook, it still has to be fun!
So I know video is probably the easiest way to to get people attention.
It’s probably how to landed on this blog post in the first place.
A video from my Facebook Fan Page brought you here. If I didn’t check it out!
So here’s what Facebook says about video.

1. Directly upload your videos to Facebook

What do they mean?
Don’t upload your video to YouTube and then share the link.
I you recall my earlier blog posts
Facebook and YouTube are in the middle of a “divorce”.
It’s not that Facebook isn’t going to allow YouTube videos; but Facebook wants people to stay on Facebook.
So putting a video that is going to take them onto YouTube is not a good idea!
Uploading your video straight to Facebook does take some time, depending on your internet speed;
so just be patient.
But your video will be seen by more people because you did what Facebook wants you to do!

2. Use the video view objective to show your video to a targeted audience

So you can do this in two ways and in the video below I’ve gone through to show you the details.
It’s not hard.
Basically we’re talking advertising.
[video_player type=”youtube” youtube_hide_controls=”Y” youtube_remove_logo=”Y” width=”560″ height=”315″ align=”center” margin_top=”0″ margin_bottom=”20″]aHR0cDovL3lvdXR1LmJlL3FhQWctWGhESG4w[/video_player]

3. Use Facebook’s video metrics in Page Insights

The last thing they want you to do with your video is improve it.
Now your first video is probably going to suck.
Mine did!
You second maybe a little better.
By the time you cut your 100th video you’ll start to feel comfortable.
So what Facebook is telling you is use our “analytics” to help determine what you should be doing to improve your video.
I also covered this analytics part in the another video right here.
This helps you determine which parts of the your video are most and least engaging to people.
So now you have a formula for improving your videos when posted to your Fan Page.
And even their advice is the constantly be improving.
Your first video will probably reach 2 people!
But that’s Ok!
If you’re doing this for business, you need to remember it will take time,
but if you’re consistent it will bring forth results!

I’m Hilary De Freitas
Online Marketer, Operational Nerd and Mom
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Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

    2 replies to "3 Ways to Boost your Videos on Facebook"

    • Jeff Beeman

      I like how you say FB and YouTube are in the middle of a divorce… Who will get the better settlement?? LOL.
      FaceBook Wants to be King but YOUTUBE and Google still sit on the throne for SEO and organic traffic. As stated however if you want more “reach on FB” Yes you better upload directly to it.

      • Hilary

        YouTube is definitely winning this trial, but Facebook is trying to claim whatever they can.

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