If you are about to start your online business, you need to have three fundamental things in your back pocket.
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No, I will not tell you right away. Hang on just a little while longer.
If I asked you to guess, what would you say? You would probably think that at least one of them is a social media account.
Let me tell you at the beginning – if you don’t have these three things; then your efforts to build a business through social media are shot to hell.
Let’s reveal what those three things are.

  1. Your Domain
  2. Capture page(s)
  3. Email Auto-responder

Why are they so important, you may ask, let’s jump right into explanation then, shall we!

Owning Your Domain

Your domain is your online real estate. You’re a business owner, and you’re renting a store in the mall.
There is only one way you can be successful – by becoming the owner of that mall. Get the picture? You are going from renting to owning.
If you are just putting your training wheels on or learning to make your website, free blogs are great.
Don’t get me wrong; I have nothing against free blogs. But sooner or later, you’re going to have to own your online real estate.
Why? Because your domain will be the hub for your blog, the place where you will host videos, products, conduct training, and all-in-all the way you’re going to make money online.

Creating capture page

So you have a domain, what now? Well, you need a capture page , of course.
In short, a capture page reflects your ability to ”capture” information of potential customers, commonly known as ”leads” .
A potential customer comes to your site to get some more information. He isn’t ready to buy; you know that.
So, customers are on your site, but you have nothing there that allows them to leave their information.
Because you don’t have a capture page and so they leave. Result is a lost potential customer.
The bottom line is, a capture page gives customers the opportunity to share their contact information with you.
Social media aside, there is no other way people can connect with you online.
Last but not least…

Having an Email Autoresponder

You got hold of a  customer’s email address. Now what?
I’ll just put them in an Excel spreadsheet and start communicating, you say. Great idea; if you have only five leads.
What are you going to do when that number grows on ten thousand leads? You won’t have the time to send an email to each of them. That is when an email autoresponder comes in.
Email autoresponders bring you several advantages:

  1. It allows you to build a relationship with your customers in an automated fashion, which saves you time.
  2. It provides constant communication. Without it, you’ll eventually miss someone on your list, and that’s when communication with that person will drop off. You don’t want that to happen.
  3. It is especially handy if you’re selling several products and want to keep abreast of how they are going. Just create an automated series that sends out personalized email to everyone on your list.

What I like most about the email autoresponders is that it allows you to build ”communities”, by creating multiple lists.
These lists are your ”communities” because you’re building a relationship with your customers.
To recap –

Secure these things, and you are ready to sail into the waters of online marketing.

Let me know what you thought of this post by leaving a comment below. Did it serve you in your business today?
I’m Hilary De Freitas
The Marketing Mom

My Mission: To Bring as Many Moms Back Home, Earning a Living Online and Living the Freedom Lifestyle!

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Hilary De Freitas is a wife, mother, engineer and marketer. She is dedicated to helping mothers build a successful online business from their passions, so that they don't have to choose between career and family. Hilary has been involved in network marketing, affiliate marketing and digital marketing consulting for the past 10 years. Some of the links in this post are 'affiliate links.' This means if you click on the link and purchase the item, I will receive an affiliate commission.

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